Miele stand

Case of success

Stand the Miele. Feria HyT

Malaga, February 2020

Along with national and international brands, the HyT fair attracts local suppliers with businesses focused on the Hospitality and Tourism sector in the south of Spain. For the German brand Miele it was an opportunity to exhibit its industrial washing and ironing machines.

To create a series of self-supporting exhibition panels with stretched printing textile, INEVENTS used its beMatrix structure with PVC profiles covered with vinyl in the brand's color and LED spotlights placed on the floor to give each panel a touch of light.

An example of why to use a local company was when a small unplanned display platform had to be placed next to the cladding of the main counter.

Agency: ShowGuru

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